DSEi Day 2

ITT Booth at DSEi

Ahhh… air conditioning, it has finally made its way to the show floor. You don’t realize what a luxury it is until you have a long walk to the show floor. Our bus driver dropped us off in front of the ExCel Centre instead of the back this time, so we did not have the convenience of easy access like we did yesterday. We had to stand in a line that by the looks of it, I would have estimated the wait time to be at least 45-minutes to an hour. But, the line was a continuous flow of people who funneled through a narrow entrance on the show site and I was thankful that the line moved quickly. We did encounter two protesters circled by police outside the ExCel Center. They sat facing each other in front of DSEi sign that had been smeared with red paint. They sat quickly for a moment and then each one took turns reciting scriptures from the book of Matthew. I’ve heard stories of people getting doused with red paint as they entered the gates, but these protesters took a peaceful approach.

Once we got inside the air conditioning was a welcomed feeling. Our international team had a full day of meetings. Prior to the show, Night Vision submitted a list of international delegations that we wanted to meet with. There is no guarantee that you will get to meet with them because you only get five minutes with them and then they are quickly escorted to the next booth. Today, Mike LoDebole met with members from the New Zealand delegation and Frank Loftus, our new international marketing manager, met with members from the Canadian delegation to discuss night vision technology. Mike also sat down with Tom Withington, a freelance journalist who writes for several publications including Armada International. While Frank and Mike entertained questions from international delegations and journalists, Ron Davis met with several potential customers as well as ITTNV IMRs from Hungary, Turkey and Pakistan to discuss night vision requirements and existing orders. Shows like DSEi where you have several international delegations and IMRs on site are good marketing tools for business development managers who are able to network face-to-face with several individuals in a three day period.

ITT team members touch base

As day two of the show was beginning to wind down, Mike and Frank were off to the Ambassador’s reception with other value center President’s and Vice President’s to represent ITT.

Day two was a successful day for ITT Night Vision and day three will only be better.

Mary Dudley

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